Search Engine Optimization (SEO) is the art and science of using keywords and search terms to drive traffic to your website from search engines such as Google, Yahoo and Bing. SEO is one of the most important web marketing tools available. If one of your marketing objectives is to drive traffic to your website from search engines - meaning a your website appear high in the Search Engine Results Pages (SERPs) for keywords and terms that are most relevant to your aviation business - then SEO must be a mandatory part of your web marketing.
It's easy to spend thousands of dollars and hundreds of hours developing a great looking website, but what will it matter if no one can find you? Regardless of how fabulous and functional your new site is, the effort will be futile if customers don't find you site in the major search engines. AMC is expert at Search Engine Optimization for the aviation and aerospace industry. We ensure that your website will be prominent in the Search Engine Results Pages (SERPs) of Google, Bing and Yahoo.
Website Development is not just creating a great looking site, it’s the process of ensuring your website meets all your marketing and business objectives and communicates effectively why you’re the best solution for your customers.
Aviation Marketing Consulting has built numerous aviation-related websites. We understand what works and what doesn’t – getting it right the first time.
The added benefit of using Aviation Marketing Consulting to develop your first or next generation website, is that we incorporate Search Engine Optimization and other Internet Marketing features into the initial website development. This means your website is working effectively for your aviation business the minute it’s launched – generating business immediately and saving you time and money.
Google AdWords, also called Pay-Per-Click (PPC) is a form of Internet advertising where you pay Google or other website that hosts this kind of advertising a fee each time a visitor clicks on your advertisement.
With search engines, these ads usually appear in a right-hand column or across the top of the page along with organic listing in Search Engine Results Pages (SERPs) You bid on keyword or phrases that are relevant to the target audience you want to reach. The higher you bid, the higher your ad appears in the column
Content websites (not search engines) that have information that is relevant to your target audience may also host Pay-Per-Click ads, but usually charge a fixed price per click rather than use a bidding system.
Pay-Per-Click also uses an affiliate model. Websites that have symbiotic and not competitive content can host Pay-Per-Click advertising. The host website shares in a percentage of revenue from sales that originate from the host website. Aviation Marketing Consulting can implement an effective Pay-Per-Click advertising campaign using all, or some, of the techniques above.
Internet Marketing, also known as Web Marketing, Online Marketing, iMarketing, or e-Marketing, is the marketing of products or services over the Internet primarily using websites as its primary marketing tool. It’s a broad term that includes: Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-Per-Click (PPC), Email Marketing, and Mobile Marketing, Local Geo-Marketing and Social Media.
Aviation Marketing Consulting can create an integrated Internet Marketing campaign that ties together the creative and technical aspects of the Internet to greatly increase awareness, web traffic and generate sales leads for your aviation company.
Social Media Is the biggest new marketing media channel to emerge in the past decade. It includes blogs as well as numerous well-known social networking websites (Twitter, Facebook, Google Plus, LinkedIn) photo and video sharing sites (YouTube, Flickr, Picasa) and location- or event-based sites (FourSquare, Gowalla).
Social media has a definite role to play in your Internet Marketing. It's a terrific, low-cost way to generate awareness, interact with customers and build loyalty with them.
In addition, Social Media can improve your website rankings in Search Engine Results Pages (SERPs) by creating in-bound links to your website, which is a key metric search engines use in ranking websites.
Aviation Marketing Consulting can develop and maintain an effective Social Media campaign that will expand your customer base by opening a dialog to a new universe of online customers.
Email Marketing is the dissemination of information and/or sales offers to your target audience via email. Emails are versatile and effective when used properly.
Performance is easily tracked with metrics like open rates, click-throughs, downloads, leads generated and sales conversions. Email lists can be segmented to reach a number of distinct target audiences, allowing your sales message to highly focused.
Aviation Marketing Consulting can host your email database, create a template for your email marketing and manage your email marketing campaign for relatively little cost.
The Reputation Management is the online managing of your company’s image and reputation. It falls into three categories:
With the popularity of Social Media sites and Aviation Forums, there is ample opportunity for a disgruntle employee, unhappy customer or unethical competitor to spread false or distorted comments and posts about your company. This can have a very negative impact on your business, especially if in a sensitive, image-conscious segment of aviation or aerospace. Aviation Marketing Consulting can combat these with both proactive and reactive program that will address any negative content and restore your company’s reputation.
Mobile Marketing refer to the marketing to customers through their smartphones and tablets, and is a fast growing segment in aviation marketing. At its simplest, it’s creating a scaled-down versions of your website so it displays well on these mobile devices.
However, the greatest activity and potential is the development of self-contained applications (simply called apps) that bypass using a website completely. Pilots have embraced mobile devices in the cockpit to enhance their flight planning and as cockpit resource management tool. Aviation Marketing Consulting can develop a mobile app for your business that will take advantage of the growing pilot audience and has other aviation-related opportunities.
Local Geo-Marketing is a vital component of your online marketing campaign if your customers are in close proximity to your business, for example flight schools or air charters companies.
Local search accounts for more than 20% of all the searches conducted online – and that number will continue to grow. After all, when was the last time you looked in the Yellow Pages for a local resource?
Aviation Marketing Consulting can ensure you have high visibility in local searches, utilizing Google Places in addition to the growing number of local-oriented websites, such as Yelp and The Patch, which provide local news, sports and business reviews and are growing in popularity.
Aviation Marketing Consulting provides a full range of internet marketing services for the aviation & aerospaceindustry. Our services include: Search Engine Optimization (SEO), Website Development, Google AdWords, (Pay-Per-Click), Social Media, Email Marketing, Reputation Management, Mobile Marketing and Local Geo-Marketing.
Reach us by phone at 801-820-0020 or email through our Contact Us page