Aviation Marketing Consulting is a group of knowledgeable Internet marketing consultants who know how to promote your business online through its suite of services: Search Engine Optimization, Website Design & Development, Google AdWords (Pay-Per-Click), Email Marketing, Mobile and Local Geo-Marketing, Social Media, and Reputation Marketing.
One of the biggest marketing challenges for many aviation businesses is getting customers to know that you exist and making them familiar with your products and services. If no one knows about your business – it doesn't matter whether you have the best prices, products, website, or offering on the market.
Online search through Google, Yahoo and Bing is the way more and more people are finding solutions to their aviation needs. Making sure that your website comes at the top of search results is an excellent way to get your aviation business in front of prospects. And when compared to other advertising and marketing tactics, Search Engine Optimization (SEO) is one of the most cost-efficient ways to spend your marketing dollars.
There are a many good reasons to work with a search engine optimization consultant that specializes in aviation. One of the most important is we "speak your language." Apart from knowing “hangar” is not spelled “hanger,” working with a firm who understands the nuances of the aviation industry means you won’t waste time getting us up-to-speed with the ins-and-outs of your aviation business.
We’ve worked with many types of firms in aviation – from flight schools to air charters, from aircraft management firms to FBOs – and have demonstrated results in getting high search ranking for them.
There are well over a 100 factors that affect how high website will rank in the major search engine rankings. The algorithms search engine use to rank website is a closely guarded secret and the importance of each changes periodically. These range from the number of pages within the website to the length of time a domain has been reserved. In the beginning, search engines relied on meta-tags – hidden code built into the source code of the website. However, search engines soon realized that it was easy to pack these meta-tags with keywords that had little or no relevance to the website's content. It has been determined that less importance is now placed on these meta-tags, especially keywords. However, page title meta-tags do still carry some importance. Page content is becoming the most important factor in search engine weighting. As such there is more emphasis on having relevant content within pages that supports the content with a website's meta-tags.
Aviation Marketing Consulting also provides a full range of strategic and creative marketing consulting services geared towards the aviation industry.
As pilots, we share our clients' love of aviation and understanding of the aviation industry. We have extensive experience in all aspects of marketing, advertising, communications, sales and promotion, and can develop a professional and cost-effective effective marketing program that will have your business soaring!
Visit our marketing website to learn more our our general marketing services.
Aviation Marketing Consulting provides a full range of marketing consulting services for the aviation industry. Our services include advertising, branding, marketing communications, promotion, strategic planning, marketing plans, web development, public relations, and online marketing.
Reach us by phone at 801-820-0020 or email through our Contact Us page